Branding your name (or your pen name) is very important on the Internet, no matter what niche you’re in. You need to establish yourself as an authority in your market, because people trust authority figures. They trust their recommendations, they trust that their products will be of good quality, and they trust that they have [...]
Long tail is a big buzzword in marketing these days. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine. The term was initially used to describe the niche business strategy that is used by companies like Amazon. Marketers are now using the term to describe the [...]
Learning to write good sales copy isn’t something you can learn by reading a quick tutorial – it takes practice. Although you probably won’t turn into a world-famous copywriter overnight, there are a few tips you can use to increase the response from your sales letters. The first thing you should learn is that the [...]
The word “minisite” can refer to a number of different things. Some people call small niche article sites minisites, but that isn’t the general use of the word. In Internet marketing, the word “minisite” is generally used to refer to very small websites that are set up to sell a product – usually an eBook [...]
Your keyword choices are critical to your success in nearly any online business model. Whether you’re pursuing PPC, blogging, VRE and AdSense, or any number of Internet marketing opportunities, the keywords you choose can make or break your success. Keywords are important for several reasons. First of all, there’s traffic. If you choose the wrong [...]
Most visitors pass through one of two types of links. Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain. Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks. Which [...]
Tangibles are shunned by many Internet marketers who don’t want to deal with physical goods. It can be a nightmare if you factor in the nuisance of packaging and shipping, stocking of inventory, and suppliers. There are three ways you can deal in tangibles if you want to focus solely on those or supplement them [...]
If you haven’t yet heard this phrase, information overload, you will soon – because it happens to the majority of new Internet marketers at some time or another. Information overload is when you simply have too much to learn – so much that you feel overwhelmed, frustrated, and more confused than before you had help. [...]
A lot of non-marketers think of marketers as nothing but spammers. It’s easy to understand why. We all get mountains of spam emails o a daily basis – regardless of whether or not we gave out the email address. But unless you want to be prosecuted and condemned for sending spam emails out, you’ll want [...]
There’s no PhD you can strive for to be in the Internet marketing industry. You have to learn as you go – on your own – soaking up information along the way. The first thing you need to know is what it means to be an Internet marketer, because it isn’t always clear to everyone. [...]